The New Zealand Bloodstock Karaka Yearling Sales is a premiere occasion to buy and sell Yearlings. For the 2020 Sales, we created a theme focusing on the next generation of Westbury Stud stallions.
Our 'the shape of things to come' campaign was designed around Westbury Stud's two latest stallions - Tarzino and Telperion. We captured footage highlighting their most important features, edited with key racing information about each stallion and supported by a unique music track - something we knew the breeding industry would take note of.
Video content was produced for a 30 second Trackside TVC, as well as online marketing.
We also designed static social media banners and Racebook adverts to promote Westbury Stud in the lead-up to the Karaka Sales. For the week-long event we created stable posters, fence banners and billboards.
The campaign was a huge success, and contributed to what was one of the most successful results for Westbury Stud by producing the sale topping yearling at the
2020 Karaka sales.
